“In looking to import a water of prowess, we looked globally, from New Zealand to Europe and everywhere in between. And in so doing, we decided that if we were going to import water, we wanted to import the best water on the planet. Since the United Nations (UNESCO) ranked Finland as having the world’s best drinking water, we decided to find the best water in Finland. Our search ended with Vellamo. It has zero nitrates ? the yardstick of true luxury water.”